Client: House of Lapland
Production: Flatlight Creative House
Original idea: Miikka Niemi & Adam Eronen-Piper
Director, Editor & VFX: Toni Kauppila
Image retouch: Adam Eronen-Piper
Remixing Lapland
Stand at the world's end, on the edge of frost and fire, snowflakes and silent majesty. Remixing Lapland is a campaign to remind Lapland's winter attractions in a creative way. The aim was also for the content to be suitable for rapid changes in the travel situation and to work regardless of whether travel to Lapland is possible or not due to the corona pandemic. As producing a completely new material was not an option we came up with an idea of mixing our versatile archive material based on different aspects of Lapland's tourist experience, from hot to cold and from peace to community.
In a distinctive look, the opposites of Lapland's winter were combined like a kaleidoscope, and in the campaign video, the story was transported to present the experiences of winter. In addition to the opposites, the campaign's advertising images also raised attraction products in a style that suited the same look. The video and images were distributed to partners as a cross-publication and original files.
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