Polar GritX Pro - Key Highlights

The Polar GritX Pro! Our freshest film series for Polar’s new product in the most north-westerly tip of Finnish Lapland, Mallatunturi, a rugged and challenged location that highlight the products quality features. We wanted to combine these two things to make an informative set of films with beautiful visuals.

Producer: Maria Gullsten

Director: Toni Kauppila

DOP: Ilmari Mannermaa

1st AC: Joonas Schwanck

Production Manager: Jan Blomberg

Production Assistant: Markus Kumpula

Editor: Joonas Mattila

Grade: Jussi Rovanperä

Sound Design: Heikki Illikainen

Voice-over: Scott McDonald / Dictum.fi

Photographer: Jaakko Posti

Cast: Joni Seppä

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In a distinctive look, the opposites of Lapland's winter were combined like a kaleidoscope, and in the campaign video, the story was transported to present the experiences of winter. In addition to the opposites, the campaign's advertising images also raised attraction products in a style that suited the same look. The video and images were distributed to partners as a cross-publication and original files.

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“𝙇𝙖𝙥𝙡𝙖𝙣𝙙’𝙨 𝘼𝙧𝙘𝙩𝙞𝙘 𝙘𝙤𝙣𝙙𝙞𝙩𝙞𝙤𝙣𝙨 𝙖𝙧𝙚 𝙪𝙣𝙞𝙦𝙪𝙚 𝙘𝙤𝙢𝙥𝙖𝙧𝙚𝙙 𝙩𝙤 𝙩𝙝𝙚 𝙧𝙚𝙨𝙩 𝙤𝙛 𝙩𝙝𝙚 𝙜𝙡𝙤𝙗𝙚. 𝙏𝙝𝙚 𝙉𝙤𝙧𝙩𝙝𝙚𝙧𝙣 𝙬𝙚𝙖𝙩𝙝𝙚𝙧 𝙖𝙣𝙙 𝙨𝙪𝙧𝙧𝙤𝙪𝙣𝙙𝙞𝙣𝙜𝙨 𝙘𝙧𝙚𝙖𝙩𝙚 𝙖 𝙤𝙣𝙚-𝙤𝙛-𝙖-𝙠𝙞𝙣𝙙 𝙚𝙣𝙫𝙞𝙧𝙤𝙣𝙢𝙚𝙣𝙩 𝙩𝙝𝙖𝙩 𝙚𝙣𝙘𝙤𝙪𝙧𝙖𝙜𝙚𝙨 𝙣𝙚𝙬 𝙬𝙖𝙮𝙨 𝙤𝙛 𝙩𝙝𝙞𝙣𝙠𝙞𝙣𝙜 𝙖𝙣𝙙 𝙖𝙥𝙥𝙧𝙤𝙖𝙘𝙝𝙞𝙣𝙜 𝙨𝙞𝙩𝙪𝙖𝙩𝙞𝙤𝙣𝙨.”

To produce this unique campaign film and stills our camera crew battled strong winds and blistering sunshine on the fells of Lapland. We dug deep into our film archives for some landscapes worthy of new exploration to give the the ultimate taste of what Lapland is all about.

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