Polar Grit x Training with key features

Excluding drone shots, the whole film is shot with OM SYSTEM Cameras and lenses.

In a distinctive look, the opposites of Lapland's winter were combined like a kaleidoscope, and in the campaign video, the story was transported to present the experiences of winter. In addition to the opposites, the campaign's advertising images also raised attraction products in a style that suited the same look. The video and images were distributed to partners as a cross-publication and original files.

To promote the launch of the new Lynx snowmobile we produced a line up film that emphasise the raw power and adventurous capabilities of the new sled.

The ticket proceeds and the money donated during the live broadcast were directed directly to the construction of the Children's Hospital. More than 1,000 volunteer professionals and more than 100 talc companies were doing the concert.