Polar Grit x Training with key features

In a distinctive look, the opposites of Lapland's winter were combined like a kaleidoscope, and in the campaign video, the story was transported to present the experiences of winter. In addition to the opposites, the campaign's advertising images also raised attraction products in a style that suited the same look. The video and images were distributed to partners as a cross-publication and original files.

The ticket proceeds and the money donated during the live broadcast were directed directly to the construction of the Children's Hospital. More than 1,000 volunteer professionals and more than 100 talc companies were doing the concert.